Joelle is best known as a spirited activist for entrepreneurship in Canada. Nine months ago, she left Winnipeg to lead the new University of Calgary Hunter Hub for Entrepreneurial Thinking as the inaugural Executive Director. Before this, Joelle was a Director for Futurpreneur Canada, for 7.5 years overseeing Manitoba, Saskatchewan, Alberta, Nunavut and NWT. Under her leadership, in Manitoba alone, 325 businesses opened their doors. She achieved a 91% success rate over seven years; one of her most prominent startups was Skip the Dishes. She has affectionately earned the title of “Start-Up Mom.”
Supporting a wide range of entrepreneurial initiatives, she currently sits on the Board for the Foundation for the Advancement of Entrepreneurship, North Forge Technology Exchange (in MB) and the Canadian Council for Small Business and Entrepreneurship (CCSBE). She is also a mentor with District Ventures' Business Accelerator Program.
In recognition of her work, Joelle was the 2017 recipient of Volunteer of the Year Award from the Winnipeg Chamber of Commerce and she received the Board of Directors Excellence Award from the Manitoba Business Council in 2016. She was a nominee for the YMCA-YWCA Women of Distinction Award in Business in 2015 and a finalist for the Spirit of Winnipeg awards in 2015.